What is User Experience and Why Does It Matter?

User experience (UX) is the term used to describe how a person feels and thinks when they use a product, service, or system. UX covers all aspects of the interaction, from the first impression to the final outcome. UX is…

Jakob’s Law: How Familiarity Shapes User Experience

Have you ever visited a new website or app and felt instantly comfortable with how it works? Or have you ever felt frustrated or confused by an interface that seemed to defy your expectations? If so, you have experienced the…

What is Usability in UX and How to Achieve It?

Usability is one of the key aspects of user experience (UX) design. It refers to how easy and effective it is for users to complete their goals and tasks with a product, such as a website, app, or device. Usability…